Long before anyone even knew the brand name, our original “Pink Drink” made its way into the most prestigious locker rooms in professional sports, popping up on TV screens and social media feeds everywhere. Affectionately known as #DrinkThePink™ , it became highly regarded for its premium ingredients and zero sugar formula. Our mission is to create the healthiest and most trusted sports hydration products on the planet. The best kept secret in sports is no longer a secret. It’s Just The Truth!
After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavours, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, we became dedicated to developing a new standard of quality for sports nutrition.
Today, BioSteel™ is one of the most trusted brands in both locker rooms and households alike. As the most purchased product in North American pro sports, it’s no wonder that BioSteel™ is the #1 choice for sports nutrition consumers globally.